The course on Adwords Fundamental covers all the basic aspects of Adwords. This course also covers the concepts of online advertising in detail: setting up an effective Account, and Account Management with successful online marketing strategies. In the Google Adwords Fundamental you will learn how Adwords works, and how to implement its different tools and applications.

Content Objectives:
  • Comprehend the MDS Manager Defined Spend
  • How Adwords Works?
  • Comprehend the Performance, Profitability, and Growth
  • Comprehend the Managing of multiple accounts
  • Comprehend the Adwords Vocabulary
  • Understand the Google Network
  • Comprehend the concept of Search Network
  • Comprehend the concept of Display Network
  • Create a WAP mobile ad
  • Refine targeting of location
  • Comprehend the location target types by country
  • Comprehend the Adwords Editor
  • Comprehend the Adwords Application Programming
  • Comprehend the Measuring of brand awareness
  • Comprehend the CPA
  • Comprehend the Conversion Optimizer
Course Modules:
  • Introduction to Adwords
  • Understand about Your Account
  • Ad group and Campaign Management
  • Keyword Targeting
  • Location and Language Targeting
  • Formats of Ad
  • Extensions of Ad
  • Bidding and Budgets
  • Optimization and Measurement



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